Media Relations
Media relations is not just about getting your name seen here and there, it’s about getting your message across, shaping opinions, having journalists, movers and shakers, even competitors see you the way you see yourself. It is about portraying our clients as the voice of their respective industries.
That is why it is so important to entrust your media relations campaign to a specialist PR firm like Clare Communications. We can ensure that your PR strategy is aligned to your business strategy. We’ll keep it on track, making sure that every piece of coverage adds value – not just column inches on an evaluation report. We will integrate your media relations campaign with other elements of the marketing mix so that the company speaks with a consistent, coherent voice across all its communications.
While to some agencies media relations seems to be all about churning out press releases (whether you have anything to say or not!), at Clare Communications it is all about building relationships with journalists through sustained contact and high quality press releases, articles and opinion pieces. That’s why our clients find that journalists come to them for information and comment.
Credible, targeted, relevant....our media relations campaigns will not just get your name in the paper; they will underpin your commercial goals.
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