Events
"I will always remember the
"Red Rooster" campaign in the mid 90s. We'd built a really good industrial estate on spec in the West Midlands but it was basically quite boring and there was no lack of competition from similar schemes. It was Clare who suggested we call it Red Rooster Industrial Estate and all the PR was built around that. The letting brochure was eye catching to say the least and all the great and the good attended the opening bash. It was Clare's willingness to go the extra mile that really ensured the press coverage which was extensively more than the project warranted. Which other PR would dress up as a cockerel to greet the guests and pose for the photographer?
...well done Clare!”
Roger Kilty,
Bilsdale Properties
Not Your
Average PR Bird
The consummate professional, Clare has always been adept at steering past the obstacles to maximise PR opportunities for her clients. So when client, Bilsdale Properties didn't want to put a member of their team forward to dress as a rooster to help promote its Red Rooster Industrial Park in Aldridge, she hired a rooster suit anyway and wore it herself.
Clare may have felt comfortable driving a Jaguar down the motorway dressed as a rooster but the West Midlands police were somewhat less at ease with the idea. They stopped her and questioned her about where she was going in such an unusual outfi t then - clearly unconvinced by her explanations - they followed her down the M6 to the development to check that her story was true.
These press shots show Clare in full rooster garb with her impromptu police escort - the comedy shots made it all over the press and maximised in raising the profi le for the development
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