Events
“We were able to
re-focus local residents on the cachet that the development would bring to Deganwy,” says Clare, “and anyone smart enough to buy one of the properties back then has seen it rocket in price since.”
Mini Monaco
To the uninitiated the North Wales coastline has little in common with the tax haven of Monaco, but to a PR with vision like Clare Moody, there’s only a small leap of imagination between the two.
When developer, Prestigious Living and ex-footballer Alan Waldron revealed plans to create a high end resort around a marina at Deganwy Quay, near Llandudno, there was strong and vocal local opposition to the scheme as well as issues with access to the site. Clare Communications’ brief was to win over the scheme’s detractors to smooth the way for the development.
Clare’s ‘Mini Monaco’ analogy was at the centre of a PR campaign and a series of public exhibitions designed to highlight the benefits of the scheme going ahead.
Since the surge of publicity the development has now been fully sold and the profile raised dramatically.
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