Media Relations
“It’s not the time it
takes but the ideas!”
The Height of
Effective PR
When MJ Gleeson challenged Clare to get some good PR on a residential scheme located right next to the offices of the Yorkshire Post, her response was to go down to site and get under the skin of the development.
“There was an enormous crane and my first thought was - ‘I wonder what it looks like up there’,” Clare remembers. “So I got the crane operator to take me up and the idea developed from there.”
Clare went straight round to the Yorkshire Post offices and sold in the idea of ‘A day in the life of a crane operator’. They loved the idea and not only covered it as a full page story but featured a picture on the front page too!
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